Subway has one surprising new menu item coming that left Taco Bell’s CEO speechless

Apr 19, 2024

Subway underwent a major refresh of its menu to keep up with its competitors.

Now the sandwich chain is doing something that it has never done before.

And Subway has one surprising new menu item coming that left Taco Bell’s CEO speechless.

Subway changing up its menu

In 2021, Subway remade its menus with its Eat Fresh, Refresh campaign and has been continuing to update it since then. 

Now the chain is looking to expand its offering from beyond sandwiches for customers looking for more variety.

Subway is testing a new side item on its menu that’s eerily reminiscent of an item on Taco Bell’s menu.

Locations are testing a line of Footlong Dippers for $3 each.

Fans can choose from a Pepperoni & Cheese, Chicken & Cheese, and Double Cheese for their Footlong Dipper.

They’re made with the lavash bread that Subway is using for its wraps now and are designed to be eaten with a dipping sauce.


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Subway recently launched a new line of wraps made with a lavash-style bread – a Middle Eastern bread that’s lower in carbs and higher in protein than a typical tortilla.

The Footlong Dippers look similar to Taco Bell’s Cheesy Roll Up, which has become a fan favorite on the Cravings Value Menu.

But the Cheesy Roll Up is made with a soft taco tortilla with a three-cheese blend.

Subway Sidekicks menu is expanding

The Footlong Dippers look like they’re set to join the Subway Sidekicks menu, which debuted earlier this year.

The sandwich chain launched a line of footlong snacks, which include a chocolate chip cookie, a Cinnabon churro, and an Auntie Anne’s pretzel.

“The introduction of Sidekicks builds on six decades of equity and expertise in all things footlong,” Subway North America president Doug Fry said in a press statement. “This whole new category on our menu offers Subway fans something they can’t get anywhere else and kicks off a year of culinary innovation and delicious new menu items.”

Now Subway fans have more options to snack on outside of chips.

Fry told that the Sidekick menu was aimed at fans who want “other reasons to visit outside traditional mealtimes.”

“I would say we were expecting folks to come in and grab these as snacks,” Fry continued. “What we’ve seen though, is that folks are adding them on to their footlong sandwich orders to kind of complete their meal, which is pretty cool.”

Subway fans could soon find themselves with a full lineup of snacking options available to them.

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